Bill Anderson is Senior VP for the BioOncology Business Unit at Genentech. Thus he supervises the promotional plans and tactics for Avastin® (Bevacizumab) for first line treatment of colon and non-squamos, non-small lung cancer; Herceptin® (Trastuzumab) for treatment of HER2 positive metastic breast cancer; Rituxan® (Rituximab) for treatment of non-Hodgkin’s lymphoma; Tarceva® (Erlotnib) for advanced non-small cell lung and advanced pancreatic cancers; and Xeloda® (Capecitabine) for metastatic colon and breast cancers. As well, Anderson’s team is in charge of developing business cases and pre-market plans for Genentech’s oncology pipeline. Prior to this role, he was Senior VP of the Immunology and Ophthalmology Business Unit and was responsible for the company’s promotion of Xolair® (Omalizumab) in asthma, Rituxan® Immunology and Actemra® (Tocilizumab) for rheumatoid arthritis and Lucentis® (Ranibizumab injection) for macular degeneration.